Apeel Sciences to join Europe’s fight against food waste with shelf-life solution launch
Apeel Sciences is in the final administrative stages of regulatory authorisation with the European Union (EU) to apply its plant-derived food waste prevention technology to a number of fruits, including avocados and citrus. Already available in the USA, the breakthrough product has the ability to reduce food waste for both consumers and retailers. With the issue high on the agenda in the UK, PBUK catches up with the California-based company ahead of exhibiting at The London Produce Show and Conference.
A World Economic Forum Technology Pioneer and one of Time magazine's 50 Genius Companies, Apeel claims its product is unique in being the only commercially available solution that is both plant-derived and a true end-to-end shelf-life extension solution that maintains harvest quality from the supplier, through distribution, to the retailer, and all the way to consumers' homes.