From Bean to Bar: Ghanaian Chocolate Companies Chasing a Billion-Dollar Gap
While imported chocolate and sweets lined supermarket aisles in Ghana this past holiday season, there is a quiet, sweet revolution bubbling away in this country known for its cocoa. Ghana is the second-largest supplier of cocoa to the global market—cocoa beans from Ghana make up about 25 percent of the global supply. The country is widely known for its cocoa beans, but not its chocolate. There has been a local brand available for the past few decades, but it’s far from what American or European supermarket shelves will typically carry. It’s harder and grittier, sold throughout Ghana, often by hawkers making the most of traffic jams. But tastes are changing in Ghana—there is a rising middle class and a large foreign community. While sweets might not be as popular as they are in the west, imports show they are growing in popularity, as does increasing availability at supermarkets.